Marketing Bachelor of Arts (with Honours) - BA (Hons)

*“Just Do It,”* “*Have a break, have a….”*, *“I’m lovin’ it,”* *“Because I’m worth it,”* *“Maybe she’s born with it, maybe it’s….”*

These powerful marketing campaigns are imprinted into the psyche of consumers. So how do you make a product or service stand out in a global economy where consumers have more choice than ever?

* The programme holds Chartered Institute of Marketing (CIM) accreditation, enhancing your professional standing and offering access to a range of valuable marketing resources and benefits

* The option to gain vital networking and skill development by undertaking either a part-time 30-day work placement or a year-long industry placement, boosting your employability

* Develop skills in crucial areas like social media management and digital marketing

* The programme frequently uses practical, workshop-style sessions over traditional lectures, incorporating live briefs, simulations, and real-life case studies

* In your final year, you can choose a dissertation, consultancy project, work placement, or start-up launch

* Exceptional 96% student satisfaction for academic support (NSS 2025)

Sophisticated and strategic marketing is at the heart of any successful business, but marketing is not just a field of study; it’s a dynamic force that drives businesses, shapes brands and influences consumer behaviour. 

Over the duration of your degree, you will complete a carefully structured suite of modules that will arm you with highly sought after skills and knowledge to increase your employability within the dynamic and vibrant marketing industry.

Aiming to become a marketing professional who is able to adapt to changing trends and technologies, we encourage the development of specific skillsets in increasingly important areas such as marketing communication management, relationship marketing, social media management, and the international marketing environment.

You’ll also develop a critical understanding of the subject within different business contexts, coupled with the problem-defining skills to help you interpret and translate data to inform marketing decisions. The modules you cover, from digital marketing to e-commerce and omni-channel marketing, from performance marketing to brand innovation and management, are all highly relevant and aligned to real-life practice. 

We tend to favour workshop-style sessions over lectures and you will have the opportunity to apply cutting-edge knowledge and skills to real life scenarios. Live briefs, simulations, role play and live case studies will be used to recreate workplace conditions. You will also have the opportunity to attend occasional field trips during your course.

In your final year, you have the option to complete a dissertation, undertake a consultancy project or work placement, or launch a start-up.

Our academic staff bring an extensive range of professional and research interests to the programme, ensuring it is full of stimulating, relevant, topical and engaging content. Throughout your degree there are many opportunities to focus on industries and brands that resonate with you. We encourage, foster and champion ties with industry, including inviting guest speakers from various backgrounds and organisations to engage with you to impart their knowledge and experience.