Advertising & Digital Marketing Bachelor of Arts (with Honours) - BA (Hons)

Experiences are at the heart of this degree programme. As well as the regular guest speakers and industry visits you would expect, we work on real projects with real marketing budgets, operating as an extension of a marketing department even in the first year. Typically students are set a brief and then develop and pitch their concept. They then work within brand guidelines, sometimes appointing suppliers such as photographers or design agencies to deliver the project.

This is an exciting time to enter the marketing communication industry; advertisers have an ever-expanding choice of on and offline media to choose from to convey the messages they create. You will work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your programme. Culminating in a pitch to clients of a top global agency this is a very practical preparation for work in advertising and digital marketing roles.

There is also the option to complete a year’s work placement to prepare you for your future career.

UON’s Advertising & Digital Marketing degree was ranked as 6th for overall student satisfaction out of all universities in England, according to the latest 2026 National Student Survey (NSS)\*

By studying at the University of Northampton, you can be sure that:

Why choose the University of Northampton?

At the University of Northampton, you’ll benefit from a supportive, career-focused experience designed to help you succeed.

Personalised learning

Study in small groups led by expert academics, with dedicated one-to-one support. Our close-knit community ensures you receive individual guidance while being challenged to achieve your best.

Built for your future

Whatever your goals, we’ll help you get there. You’ll develop valuable skills, discover your strengths, and gain real-world experience - so you’re ready to stand out when applying for jobs or further study.

Guaranteed accommodation

We guarantee a room in our Halls of Residence for all new full-time first-year students who apply and accept their offer by June 2027✱✱.

Exceptional student benefits

You’ll receive a brand-new laptop at no additional cost✱✱✱, and all essential textbooks are available through our library - helping you save money throughout your studies.

A modern campus experience

Study at our student-led purpose-built Waterside Campus, designed to provide an inspiring and dynamic environment for learning and student life. Visit us at an Open Day to see it for yourself.

The Northampton Employment Promise

We’re confident you’ll graduate ready to launch your career. If you’re not in employment within six months, you’ll receive dedicated support from a Careers Development Consultant. If you’re still seeking opportunities after that, we’ll offer you a paid internship.

✱ Calculations are based on Office for Students (OfS) data from the average positivity score across all NSS questions for this subject area across all modes and levels at UK Universities.\
✱✱ eligibility criteria apply. See northampton.ac.uk/student-life/accommodation/for more information\
✱✱✱ eligibility criteria and terms and conditions apply. See northampton.ac.uk/benefits for more information