Marketing MA (Res)

The Marketing Division within Leeds University Business School are interested in receiving proposals in the following areas of research:

Consumer buying behavior
Analysis of consumer heterogeneous preferences and discrete choice analysis
Retailing and store choice analysis
Branding and brand equity
Formulating and implementing sustainability marketing strategies: Bridging the gap
Marketing strategy making
Emergent marketing strategy and decision making in marketing organizations
Corporate responsibility and sustainability
Green marketing and advertising
Business ethics
International marketing
Cross cultural buyer-seller relationships
Export marketing strategy and performance
Sustainable strategies of multinational corporations
Standardisation/adaptation of international service offerings
International marketing process standardisation/adaptation.