Fashion Marketing Bachelor of Arts (with Honours) - BA (Hons)

Fashion Marketing at Huddersfield is designed for students who are passionate about fashion and interested in how it is promoted, communicated, and consumed. The course focuses on the creative and strategic side of the side of the fashion industry giving you the skills and knowledge needed to build brands, connect with audiences, and develop effective marketing campaigns across digital and physical platforms.

Throughout the course, you will explore key areas of fashion marketing including branding, digital marketing, social media strategy, trend forecasting, styling, event planning, and creative direction. You will work on practical projects that respond to real industry briefs, helping you understand how fashion products and ideas are developed, communicated, and positioned within the market. Collaboration is central to the course, and you will have opportunities to work with students from fashion design, photography, film, and music, reflecting the interdisciplinary nature of the creative industries.

Why Study Fashion Marketing BA(Hons) at University of Huddersfield?

You will develop your own professional identity and personal brand, producing a portfolio of marketing projects that showcase your creativity, strategic thinking, and industry awareness. Teaching is delivered by industry-experienced staff, supported by technical teams, within the purpose-built Barbara Hepworth Building. Here, you will have access to professional studios, digital facilities, and collaborative creative spaces that support experimentation and innovation.

The course places strong emphasis on real-world experience through live briefs, competitions, and industry engagement. Previous students have worked on projects with brands such as Shein, Patrick and Something Wicked, gaining valuable hands-on experience and insight into current industry practice.

By the end of the course, you will graduate confident, industry-aware, and equipped with a strong portfolio, ready to pursue a career in fashion marketing, branding, advertising, PR, creative direction, or event management.

Professional Bodies

At Huddersfield, you’ll study the Global Professional Award alongside your degree† so that you can gain valuable qualities and experiences that could help you to get the career you want, no matter what your field of study is.

†full-time, undergraduate first degrees with a minimum duration of three years. This does not include postgraduate, foundation, top-up, accelerated or apprenticeship degrees.

Why Huddersfield?

Huddersfield’s vibrant and friendly campus is a great place from which to study, while the town itself offers lots to see and do, with good transport links in and around the area.