Media, Marketing and Public Relations (With Foundation Year) Bachelor of Arts (with Honours) - BA (Hons)

By combining the fields of media, marketing and public relations, this course prepares you for a range of roles in the creative industries. Modern media formats are embedded across all units, with a focus on developing practical skills in radio, TV, podcasting, written journalism, digital design and social media content creation. The media units enable you to become an effective and responsible media analyst and communicator while the marketing and PR element of the degree build your skills in PR consultancy and marketing campaign planning. In your final year, you have an extended opportunity to put your skills into practice through a placement with one of our industry partners.

Foundation Year\
In the Foundation year you will study three days per week. The focus will be on academic writing skills and numeracy, plus subject-specific content to fully prepare you for entry to an undergraduate degree. The course has been designed to develop your skills and to prepare you for entry onto the first year of your chosen course. It provides a balance between content related to your chosen subject and the range of wider skills required for undergraduate study. This is an integrated four-year degree, with the foundation year as a key part of the course. You will be required to pass the foundation year in order to progress to the first year of your BA (Hons) degree. This course is ideal for those who do not meet our standard entry requirements or those with a non-standard educational background. It will allow you to graduate with a full undergraduate degree in your chosen subject in four years.

Facilities and specialist equipment

* Mac-equipped newsroom with radio news booth and transmission gallery.

* Industry-standard radio facilities.

* Award-winning, Ofcom-licensed radio station, Radio LaB

* In-house TV station, Beds TV

* Digital video-editing suites including Adobe Creative Cloud software

* Location recording equipment

* Netflix-approved Sony FX6 cameras for broadcast-quality film and television content

* Sony FX3 Cinema Line camera with full-frame sensor and enhanced mobility for easy solo hand-held shooting

* Industry-standard sound and lighting equipment

Career-powered links

We have partnerships with Luton Town Football Club’s Media and PR department and Bedford Blues RFC as well as on-going collaborations with Perception PR, Stratos creative agency and the UK Beauty Awards, who all offer placements, work experience, live projects, on-campus visits and involvement with course delivery.

Your student experience

Develop the skills to become an effective media communicator, and learn how marketing and public relations shape businesses and corporate communications. 

Learn the theoretical and practical aspects of marketing and PR, including core elements such as brand management, PR consultancy, campaign planning and corporate communications.

Benefit from a four-week industry work placement in your final year, with placements offered by a range of companies including Perception PR, Stratos creative agency, UK Beauty Awards, Luton Town FC Media & PR, Bedford Blues RFC, Arsenal Fan TV, Inspire FM, MKFM, the Urdu Times and more.

Engage directly with the industry through guest lectures, networking events, workshops and media masterclasses.

Gain personal confidence and the ability to work independently and in teams, initiating and taking responsibility for live projects.

Develop sound practical and academic skills in research; summarising; preparing logical arguments and reports; clear thinking; powers of persuasion; problem solving; and analysis.