Football Business and Marketing with Foundation Year

Degree Overview
On this degree course you will gain an understanding of football and sports business and be introduced to concepts such as business models, management, business planning, digital marketing and skills along with enhancing marketing techniques by our expert academics.

Your studies will focus on the core functions of football business management accompanied by marketing modules. The Marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills.

Degree Content
You will learn about the organisation and marketing of the football and sports industry, analysing its business environment and adapting to digital disruptions. You’ll also develop critical thinking skills, apply academic frameworks to new contexts, and challenge existing ideas.

You will plan, implement and evaluate digital marketing plans for an industry organisation. You’ll gain vital business skills, from marketing to management, tailored to the football world, while learning from industry leaders and experts.

Studying at UCFB comes with a number of valued benefits to enhance your career and employment opportunities through our Employability and Career Planning provision.

Teaching Locations
UCFB Wembley
• Wembley Stadium



• Arch View House, First Way



UCFB Manchester Campus
• Exchange Quay



• Quay Plaza



In addition to our teaching locations, we also use specialist facilities throughout the academic year as well as additional facilities where required.

Degree Specifications
University Campus of Football Business is an embedded college of the University of East London. All graduates will receive a degree from the University of East London.

Career Prospects
Football is a multi-billion-pound global industry driven by the marketing of its products and events. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale, with it coming a huge variety of professional roles within the game including marketing manager, football analyst, club welfare officer, commercial executive, CRM manager, partnerships executive and programme administrator.

Graduates of the BA (Hons) Football Business and Marketing degree have gone on to work in roles for organisations such as:


• Manchester City FC – Personalised Marketing Assistant



• Manchester United FC – Partnerships Activation Executive



• SPORTFIVE – Account Manager



• Tottenham Hotspur FC – Licensing Executive



• The Rugby Football League – Commercial Manager



• Wolves FC – Marketing Executive



UCFB Employability & Career Planning Programme
Over 90% of UCFB graduates are in employment within six months of graduating, with 62% of those graduates working within the global sports industry.

At UCFB, your career starts from day one. Alongside your academic studies, our Employability & Career Planning programme supports your development, helping you build the skills, experience and confidence to succeed in the sports industry.

Through a range of tailored opportunities - including best-in-class industry guest speakers, Premier Events, and work-based learning - you’ll gain valuable real-world insight and connections. With ongoing career support and access to placements, you’ll graduate as a well-rounded, career-ready professional.

Score your dream job at UCFB.

UCFB is proud to be the first higher education institution in the world dedicated to the delivery of university degrees in the football and sports industries. Think specialist study in Multimedia Sports Journalism, Sport Psychology, Sports Business and Broadcasting, Football Coaching and more.

And the stats talk for themselves! An outstanding 90% of UCFB undergraduates find full-time employment within 6-9 months of graduating. 62% of those graduates are working within Football and Sport, and have worked at all 92 Premier League and English Football League (EFL) clubs.

UCFB has two campus locations in Wembley and Manchester. Picture expert lectures from industry experts, meeting new people equally as passionate about sport as you, and experiencing life in two of Britain’s most vibrant student cities and global sporting capitals… that’s what you can expect from UCFB.

So what are you waiting for? Register your interest today to unlock the experience of a lifetime.