Business and Psychology BA (Hons)

In today’s complex business world, understanding human behaviour is crucial for effective leadership, decision-making and innovation. This course combines psychology – spanning social, cognitive and organisational – with core business modules in finance, strategy and entrepreneurship, equipping you to analyse behaviour and craft solutions to real business challenges. <br/><br/>This innovative blend of business and psychology provides you with the tools to understand human behaviour in a professional business context, innovate and drive organisational success. <br/><br/>Through experiential learning (including live projects, industry-led seminars, bootcamps and potential placements) youll explore how psychological insights can be applied to areas such as consumer behaviour, engagement, leadership development and change management. You’ll gain valuable real-world experience and develop critical thinking, problem-solving and creative skills. With a strong emphasis on ethical decision-making and sustainability, this course will also prepare you to address contemporary challenges across diverse industries. <br/><br/>You’ll graduate as a versatile professional, ready to excel in fields like consultancy, marketing or workplace psychology – either leading in corporate settings or launching your own venture. <br/><br/>With London on your doorstep, you’ll have opportunities to engage with all aspects of the business arena – gaining practical experience and networking opportunities that bridges the gap between academic learning and real-life application.