Sport Marketing

Turn your passion for sport into a career. Learn how to build brands, engage fans, and create unforgettable sporting experiences on our sport marketing degree.

Sport is a global, fast-moving industry where brands, clubs, and organisations compete for attention, loyalty, and commercial success.

On this BA Sport Marketing degree, you'll explore how sport is marketed in a disruptive digital world – from fan engagement and sponsorship to media, branding, and data-driven campaigns. You'll study both the marketing of sport and the use of sport in wider commercial marketing, developing a clear understanding of how the industry operates.

Through practical projects, live briefs, and industry-informed learning, you'll build skills in content creation, digital marketing, consumer insight, and campaign development. You'll also learn to use industry tools and platforms to analyse audiences, measure engagement, and understand what drives fan behaviour.

As part of this sport marketing course, you'll:
• Explore branding, sponsorship, broadcasting, and the commercial side of sport



• Study emerging trends, including AI, esports, sustainability, and diversity in sport



• Learn to analyse data and consumer insights to make informed marketing decisions and optimise future campaigns



• Begin working like a marketing professional by tackling authentic industry briefs, pitches, and collaborative projects



• Build transferable skills in communication, commercial awareness, negotiation, and problem-solving



By graduation, you'll be ready to create powerful campaigns, engage audiences, build brands, and drive growth across the global sport industry and beyond.

Find out more...
Learn through real industry practice
BA Sport Marketing uses experiential learning to boost your understanding of marketing theory, including live briefs, consultancy-style projects, simulations, and industry challenges. You'll work individually and in teams to develop real marketing solutions for sport-related organisations.

Get ahead of the game
Start building an impressive CV through volunteering, work-related learning, and an optional placement year. Previous students have volunteered to support major events, including the Olympic Games, Paralympic Games, and Commonwealth Games. Students have completed placement years with Leeds United Foundation, Huddersfield Town AFC, Barnsley FC, Sky Betting & Gaming, the Rugby Football Union (RFU), Run for All, Hatch, and Leeds Rhinos Netball.

Explore the digital side of sport
Modern sport marketing is shaped by technology, data, and fan behaviour. You'll explore the latest emerging trends, including digital fan engagement, social media strategy, content creation, esports, and how to utilise data to evaluate marketing impact and return on investment (ROI).

Build real marketing and content skills
Develop hands-on experience using industry tools and platforms such as social media management tools, analytics software, and digital marketing systems. You'll also gain experience producing a range of marketing content, including videos, podcasts, blogs, and social media campaigns, developing your creative and strategic marketing skills.

Why study the BA Sport Marketing course at Leeds Beckett University?
- 100% of students on BA (Hons) Sport Marketing were positive about the chances to explore ideas and concepts in depth*


- 91.7% of graduates in work or further study 15 months after graduation* *


• Develop hands-on digital marketing, content creation, and campaign planning skills using industry tools, platforms, and emerging technologies



• Benefit from our strong links with leading sport organisations, including Leeds United FC, Leeds Rhinos, Hatch PR, Virtual Sport Group, and Sky Sports



• Gain practical experience through live projects, major sporting events, and an optional placement year



*National Student Survey 2026
*Percentage of respondents from this course, HESA Graduate Outcomes 23-24

Curiosity needs thinkers, makers, and dreamers. It needs you!

Leeds Beckett believes that when unlike minds come together, incredible things happen. That’s why they don’t just teach; they collaborate, challenge and inspire.

Their courses are meticulously designed, combining practical experience through work placements with a vibrant location at the heart of one of the UK’s largest student communities. Boasting a top 10 UK ranking for both course quality and student life (Unicompare 2026) and a prestigious five-star QS rating, LBU sets the standard for excellence.

The university prioritises student wellbeing and stands among just seven universities nationwide to earn the University Mental Health Charter Award - proof of their unwavering commitment to advancing mental health and wellbeing.

All of this is why 98% of Leeds Beckett students and graduates would recommend studying at the university to a friend (Unicompare, 2024 reviews).