Marketing & Public Relations

Develop a critical, reflective and creative approach to the study of marketing, PR and digital communications.

Gain valuable professional skills and specialist knowledge in both marketing and public relations.

As part of this course, you’ll:


• Explore a range of topics, from digital marketing to reputation management and campaign development to customer relations



• Understand and positively respond to the changing technological, political, ethical and legal contexts within which organisations currently operate



• Take a real-life client-centred approach to learning though project work, campaigns and consultancy in this dynamic sector



ACCREDITATION
This course is accredited by the CIM (Chartered Institute of Marketing).

Find out more

Your employability is at the heart of this course, so you’ll have a wealth of opportunities to network and work with potential employers and industry professionals through a series of lectures, workshops and placements during your study.

As well as the chance to work with a variety of employers, you’ll have access to our specialist facilities, including the Simulation Suite where you can replicate real-life PR scenarios and a media suite.

You’ll have the opportunity to attend the annual CIPR guest lecture series as well as Leeds Business School’s guest lecture programme. Previous speakers include the past Chair and President of the Academy of Marketing, Kitty McGee, who studied on our PR degree and is now the Executive Fashion Director at Stylist magazine, Russell Craig Senior, Director of Media and Community Relations at Asda, and the Editor of Cosmopolitan magazine.

Professional recognition
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.

Why study the BA (Hons) Marketing & Public Relations course at Leeds Beckett University?
• Take a client-centred approach to learning and develop transferable skills



• We're ranked 1st for publicity courses in England*



• Gain a professional understanding of how marketing and public relations work within a company environment



• Utilise the university's local and national business links to secure a paid work placement



• Study a CIM-accredited degree



*National Student Survey 2026

Curiosity needs thinkers, makers, and dreamers. It needs you!

Leeds Beckett believes that when unlike minds come together, incredible things happen. That’s why they don’t just teach; they collaborate, challenge and inspire.

Their courses are meticulously designed, combining practical experience through work placements with a vibrant location at the heart of one of the UK’s largest student communities. Boasting a top 10 UK ranking for both course quality and student life (Unicompare 2026) and a prestigious five-star QS rating, LBU sets the standard for excellence.

The university prioritises student wellbeing and stands among just seven universities nationwide to earn the University Mental Health Charter Award - proof of their unwavering commitment to advancing mental health and wellbeing.

All of this is why 98% of Leeds Beckett students and graduates would recommend studying at the university to a friend (Unicompare, 2024 reviews).