International Tourism Management with Marketing

Combine your passion for travel with marketing expertise to gain an insight into the mind of today’s tourism consumer to design effective communications and successful experiences.

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of this course, you’ll:


• Combine your passion for travel and exploration with a marketing focus



• Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms



• Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with



• Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector



ACCREDITATION
This course is recognised by the Tourism Management Institute (TMI). Leeds Beckett is also an Institute of Travel & Tourism recognised university and an ABTA Partner. ITT is the only professional membership body for the UK travel and tourism industry. Membership will enable you to raise your profile, take advantage of networking opportunities with key players in the sector and to enhance your CV and future career prospects.

Find out more
This course will enable you to acquire an understanding of sustainable tourism and development. You’ll also study the organisational structure and management of this ever-expanding field. This will help you to learn how businesses operate and how skilled leaders can add to their success. In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules. You’ll link your marketing work with innovative launches of new tourism experiences. In the final year of your course, you’ll develop your entrepreneurialism by working on live projects with key industry partners to create new solutions to real-life marketing challenges.

With our flexible study options, you’ll be able to specialise in a specific area that could lead to your career of choice such as: tourist attractions management or marketing and promotion.

Your assessment
Whichever modules you select, you'll never sit an exam. Our assessments are designed to test the skills that are in high demand by our industry, and you'll receive expert support and guidance to ensure you can achieve your full potential. Visit the Teaching & Learning section further down this page for more information on which modules you'll be able to study.

UK Centre of Excellence
We were the first UK university to be recognised as a Centre of Excellence for Tourism. Awarded by the leading professional body, the ITT (the Institute of Travel and Tourism), this recognition puts us at the forefront of education and research in this dynamic sector.

A year in industry
You’ll be able to impress even the most demanding of future employers with your hands-on experience if you take the opportunity to work in industry. You’ll be able to travel the globe working in one or multiple places throughout the year. Why not combine a season in a resort with experience in operations or applying for a year working with Disney in Florida? Our dedicated placement team will support you every step of the way as you build an impressive CV.

Field trips
Our local and international field trips will take your learning outside the classroom so you can experience tourism first-hand.

Expert practitioners
Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course. Their expertise will help to shape your learning.

Curiosity needs thinkers, makers, and dreamers. It needs you!

Leeds Beckett believes that when unlike minds come together, incredible things happen. That’s why they don’t just teach; they collaborate, challenge and inspire.

Their courses are meticulously designed, combining practical experience through work placements with a vibrant location at the heart of one of the UK’s largest student communities. Boasting a top 10 UK ranking for both course quality and student life (Unicompare 2026) and a prestigious five-star QS rating, LBU sets the standard for excellence.

The university prioritises student wellbeing and stands among just seven universities nationwide to earn the University Mental Health Charter Award - proof of their unwavering commitment to advancing mental health and wellbeing.

All of this is why 98% of Leeds Beckett students and graduates would recommend studying at the university to a friend (Unicompare, 2024 reviews).