Marketing and Advertising BSc (Hons)

<strong>Reasons to choose Kingston</strong><br/>• You’ll experience how marketing and advertising work in today’s rapidly changing environment by working on real-life project briefs from client organisations.<br/><br/><br/><br/>• When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.<br/><br/><br/><br/>• We are ranked No.3 in London for Marketing and Public Relations (Guardian League Tables 2025).<br/><br/><br/><br/>• You’ll gain more than just a degree. The structure of the course enables you to earn a professional qualification from the Chartered Institute of Marketing (CIM). <br/><br/><br/><br/>• Our commitment to high quality teaching has been recognised with a Teaching Excellence Framework (TEF) Gold rating. The University has received an overall rating of Gold, as well as securing a Gold award in the frameworks two new student experience and student outcomes categories. <br/><br/><br/><br/><strong>About this course</strong><br/>If you aspire to a career in the fun, dynamic, fast-moving world of marketing or advertising, this is the course for you.<br/><br/>The course is designed in consultation with leading industry experts, bringing together the latest theories and practices in marketing. You’ll explore the role and function of contemporary and digital marketing in modern business, so when you graduate, you’ll be at the edge of the job market with the knowledge and skills employers seek.<br/><br/>You can gain hands-on marketing experience through an internship or develop your skills as a consultant by working in a team on a live project. Another option is to delve into entrepreneurship and create your own start-up with support from the Business School.<br/><br/><strong>Future Skills</strong><br/>Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability.<br/><br/>As you progress through your degree, youll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge.<br/><br/>At Kingston University, were not just keeping up with change, were creating it.<br/><br/><strong>Career opportunities</strong><br/>This course meets the needs of the continuously evolving careers in marketing and advertising, including brand and marketing communications managers, market researchers, media planners and buyers, account executives, copywriters, as well as advertising and social media managers. Many graduates progress to postgraduate study.

Located just outside of London, you'll benefit from excellent transport links to central London and beyond. You'll have access to great employer connections, with Kingston being on the doorstep of hundreds of prestigious businesses.<br/><br/>Kingston's commitment to high-quality teaching has been recognised with a TEF Gold rating (TEF 2023). The University has also secured a Gold award in the framework's two new student experience and outcomes categories.<br/><br/>Kingston has invested heavily in dedicated study spaces, cutting-edge sports facilities and specialist equipment. You can hone your trading skills at the Bloomberg Trading Room or create your masterpiece in the modern art facilities. Whatever your chosen course, you'll be supported with modern facilities and passionate lecturers.<br/><br/>You can also get involved in over 100 sports clubs and societies and even start their own society. You can also learn a new language through the Kingston Language Scheme - there are ten languages on offer!