Product Design Bachelor of Arts (with Honours) - BA (Hons)

Shape the future of human-centred design on this forward-thinking course, which has an impressive track record of award-winning graduates. You’ll be taught by industry-leading academics, who will introduce you to the creative design process, from ideation to production. With a strong focus on human-centred design and market-led requirements, you’ll be equipped to design products which are valued by the end user.

The curriculum balances both creative and technical aspects of contemporary design practices. You’ll focus on research insights, concept generation, three-dimensional design, product styling, brand definition, user interaction and the manufacturing process. Sustainability is embedded throughout the curriculum, and you’ll be encouraged to develop socially conscious products that minimises impact on the planet.

We will nurture you to become an industry-ready graduate who can provide innovative creative solutions to real world challenges. 

* Our students have secured placements with top companies like Bosch, BMW, and JCB among others - gaining valuable experience that sets them apart in the competitive design industry.

* Strengthen your portfolio by entering prestigious competitions and showcasing your work. Our students have recently been recognised in the Design Innovation in Plastics (DIP) competition and have exhibited their projects at New Designers in London.

* Many of our graduates thrive in a range of exciting roles for global brands like Aston Martin, Triumph, Dyson, and Magmatic, while others launch successful businesses.

* Visiting lecturers support week-long projects or run weekly seminars, tutorials or lecture series. Previous visiting lecturers have come from leading companies including Mosley&, Empathic, Redline Studios, Seymourpowell, Out of the Bubble Design and Retail Lab.

* This course, accredited by the Institution of Engineering Designers (IED), sets you on the path to professional chartership, empowering you to shape the future of design and innovation.