International Business and Marketing programme at DMU offers in-depth knowledge of major functions, and key topics within business and marketing. The programme equips students with academically relevant knowledge and practical skills that are necessary to succeed in the uncertain, increasingly globalised world and enhance employability.
Throughout this course, you will learn why and how firms go international, as well as what determines the success and failure of firms in today’s international business environment. You will gain an understanding of international marketing ...
International Business and Marketing programme at DMU offers in-depth knowledge of major functions, and key topics within business and marketing. The programme equips students with academically relevant knowledge and practical skills that are necessary to succeed in the uncertain, increasingly globalised world and enhance employability. <br/><br/>Throughout this course, you will learn why and how firms go international, as well as what determines the success and failure of firms in today’s international business environment. You will gain an understanding of international marketing and how it’s affected by companies operating on a multinational level. You will also learn about core concepts, theories, practices of buyer behaviour and branding as well as their application in the international business context.<br/><br/>**Key features**<br/><br/><br/>- You will be taught by expert academics with first-hand experience of researching or working in marketing and business areas.<br/><br/><br/>- During the programme you will have the opportunity to attend guest lectures from prominent industry professionals, who will help to enhance your learning through delivering their own personal experiences and knowledge.<br/><br/><br/>- Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance. <br/>
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Course Details
Information
Study Mode
Full-time
Duration
1 Years
Start Date
09/2025
Campus
Leicester Campus
Varied
Application deadline
Provider Details
Codes/info
Course Code
Unknown
Institution Code
D26
Points of Entry
Unknown
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