Marketing and Public Relations Bachelor of Arts (with Honours) - BA (Hons)

This course is taught from our CU Coventry location.

Plan campaigns, shape brand stories and connect with audiences across marketing, PR and digital media. 

Marketing and public relations shape how organisations build trust, manage reputation and communicate with audiences in a fast-changing world. 

If you are interested in creativity, communication and audience behaviour, this course gives you the opportunity to explore how organisations plan campaigns, develop brand identity and respond to public expectations across marketing, PR and digital media. 

You’ll study the principles and practices behind professional communication, from marketing strategy and public relations planning to digital analytics, media relations, reputation management, ethical practice and international campaigns. The course also considers how social, cultural and technological change, including the use of AI-enabled tools, is influencing how messages are created, targeted and evaluated. 

Through applied tasks, case studies and project work, you’ll be encouraged to develop critical thinking, communication, research, planning and creative problem-solving skills. This can help you build a broad foundation for communications-related roles across agencies, in-house teams, public bodies, charities, start-ups and global organisations. 

Develop future-ready marketing and PR skills 

Explore how marketing and PR work side by side across campaigns, communication, brand reputation and audience engagement, helping you build a broader skill set for communications-related roles. 

Build digital, analytics and AI knowledge 

Develop knowledge of digital marketing, media management and strategic communication while exploring how digital analytics, ethics and artificial intelligence are shaping modern marketing and PR practice. The specific tools and examples used may change as industry practice develops. 

Think creatively, entrepreneurially and ethically 

Study entrepreneurial and ethical marketing, innovation in PR and sustainable thinking, helping you generate ideas, think creatively and understand the responsibilities involved in influencing audiences and building brands. 

Connect learning with industry practice 

Apply your learning to current marketing and PR contexts through practical projects, case studies and, where available, guest input, professional networks or employer engagement. 

Study one module at a time  

Focus on one 30-credit module over a six-week block. This approach uses practical, exam-free assessments to build your knowledge step by step with regular feedback.  

This course is also offered as a degree with foundation year, and includes a sandwich (placement year) option. For the most update to date course details, please visit our website.