Design & Digital Marketing Bachelor of Arts (with Honours) - BA (Hons)

Digital designer, art director, visual communicator, content creator, social media manager, creative advertiser.

We believe in shaping visionary digital creatives ready to challenge conventions and inspire change. On this programme you will explore branding, campaign design, social media marketing, content creation, motion graphics, digital advertising, app development and product enterprise. You will be provided with the techniques to build skills in problem-solving, consumer-driven strategy, digital campaigns and social media platforms. You will master tools and techniques that drive modern marketing. The Design & Digital Marketing programme works closely with the Graphic Design programme, in a dynamic, studio environment.

Our approach nurtures creativity and innovation, pushing boundaries through cutting-edge design and experimentation. With access to state-of-the-art facilities, industry-standard software, and hands-on mentoring, you’ll create impactful work from day one. Regular live projects, industry speakers, and competition opportunities will enrich your experience, while collaborations and placements build your network and practical expertise. Graduating as part of our supportive creative community, you’ll have the skills, confidence, and portfolio to stand out in the fast-paced world of digital design and marketing.

This creative-industry-focused programme typically provides 16 hours of contact time per week across the academic year. Students can typically expect to receive 10 hours of taught sessions and 6 hours of supervised open studio time, supported by specialist technicians, and have open access to studios and workshops (subject to School opening times and availability). In the final year, students typically engage in a higher proportion of supervised, independent study, reflecting the increased focus on self‑directed practice and specialist project work at this level.