Marketing BSc (Hons)
Course Overview - Marketing BSc (Hons)
This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 6% of business schools worldwide. It recognises our focus on excellence in all areas.
Why study BSc (Hons) Marketing at BU?
• Gain industry experience and network through an optional minimum 30-week placement which can be completed anywhere in the world
• Get industry ready from working on live marketing briefs for unit assessments
• You will learn a variety of practical skills such ...
<strong>This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 6% of business schools worldwide. It recognises our focus on excellence in all areas.</strong><br/><br/><strong>Why study BSc (Hons) Marketing at BU?</strong><br/><br/><br/>• Gain industry experience and network through an optional minimum 30-week placement which can be completed anywhere in the world <br/><br/><br/><br/>• Get industry ready from working on live marketing briefs for unit assessments <br/><br/><br/><br/>• You will learn a variety of practical skills such as pitching creative ideas, calculating marketing budgets and planning marketing campaigns <br/><br/><br/><br/>• Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in a modern marketing environment<br/><br/><br/><br/>• Within fifteen months of finishing the course, 90% of graduates were in employment or further study. <br/><br/><br/><br/>This course will provoke you to consider forward-thinking strategies and cutting-edge business practices. We’ll equip you with analytical and strategic skills to enable you to think critically about marketing scenarios and make informed decisions.<br/><br/>The accrediting bodies on our BSc (Hons) Marketing course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School experience. <br/><br/><br/>• Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 6% of business schools worldwide<br/><br/><br/><br/>• BU has Strategic Partner status with the Chartered Institute of Marketing (CIM), which means you can gain CIM professional qualifications as well as exemptions towards a CIM Diploma in Professional Marketing<br/><br/><br/><br/>• Upon successful completion of the Institute of Data & Marketing (IDM) accredited unit, you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing. <br/><br/>
Course Information
2 options available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
21/09/2026
Campus
Main Site
Application Details
14 January
Application deadline
Provider Details
Codes/info
Course Code
N504
Institution Code
B50
Points of Entry
Year 1, Year 2, Year 3
Entry Requirements
UCAS Tariff
104
104 - 120 tariff points including a minimum of 2 A-levels or equivalent
Scottish Higher
104 - 120 UCAS tariff points from a minimum of four Scottish Highers.
International Baccalaureate Diploma Programme
28
28 - 31 points
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DDM
112 tariff points
GCSE/National 4/National 5
GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
D*D
104 tariff points
OCR Cambridge Technical Diploma
104 tariff points
OCR Cambridge Technical Extended Diploma
DMM
112 tariff points
Scottish Advanced Higher
104 - 120 UCAS tariff points from a minimum of two Scottish Advanced Highers.
Extended Project
We accept this qualification, but it must be accompanied by two A-level sized qualifications to meet the overall UCAS tariff.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
OCR Cambridge Technical Introductory Diploma
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
OCR Cambridge Technical Subsidiary Diploma
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
A level
104–120 UCAS tariff points from a minimum of two A-levels.
T Level
M
Merit (120 UCAS tariff points).
Welsh Baccalaureate - Advanced Skills Challenge Certificate (last awarded Summer 2024)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
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Fees and funding
| Region | Costs | Academic Year | Year |
|---|---|---|---|
| England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,535 | 2026/27 | Year 1 |
| EU, International | £19,635 | 2026/27 | Year 1 |


















































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