Fashion Business and Promotion with a Foundation Year Bachelor of Arts (with Honours) - BA (Hons)

Welcome to the BA Fashion Business and Promotion course with Foundation year, this course opens doors to a multitude of roles in the fashion industry. Explore Marketing, Buying, Public Relations, Trend Forecasting, Event Experience and much more. Get ready to dive deep into the world of fashion - your gateway to a world of endless possibilities in the fashion industry.

The foundation year is an exciting step towards your chosen creative degree pathway. You will embark on a fun, creative year of discovery. An opportunity to innovate, experiment, develop craft and research skills, equipping your professional journey into the creative industries.

We will support you to become part of the Birmingham City University’s Fashion & Textiles community, where you can fully explore yourself within an inclusive environment, amongst a likeminded and diverse peer group.

Our bespoke course encompasses Fashion Design, Textile design, Fashion Business and Fashion Communication degree routes. Providing you a platform to collaborate, share and learn from others. You will develop visual communication, subject specific craft skills, and processes to build confidence and independence ready for the next stage of your degree.

We aim to innovate, excite, engage, and challenge you. Inspiring and encouraging you to develop your personal aesthetic, offer sustainable awareness, and ignite a lifelong enthusiasm to learn. We are proud to see our foundation students continuing to thrive as they progress through the degree pathways and graduate as leaders within the industry.

Here's what makes our course a game-changer:
Explore, Experiment, Excel: Get ready to dive into the inner workings of the fashion world, beyond making clothes. From understanding the buying process, crafting marketing strategies to trend forecasting and event management, you'll be equipped with the skills to thrive in any role.

Unleash Your Creativity: You'll learn to create stunning visual work using cutting-edge CAD packages. Plus, in your final year, you'll hone your self-promotion skills to stand out in the industry. We are pushing boundaries and thinking outside the box. Whether you're exploring sustainable practices or harnessing digital technology, you'll be at the forefront of innovative ideas.

Industry-Ready Excellence: Become the professional you were meant to be! Led by a team of industry-experienced staff, you'll receive top-notch education across various fashion sectors, and guidance from award-winning alumni. Get ready to soak up knowledge and gain skills that will set you apart in the industry, you'll be primed to make your mark and future-proof the global fashion industry.

Global Impact: Explore how different fashion roles collaborate and gain insights into commercial, consumer, and competitive dynamics. Dive into live projects, industry briefs, and learn from guest speakers to stay ahead of the game. From trend forecasting to social media management, our course opens doors to international career opportunities. Whether you're dreaming of working for top brands or launching your own business, the sky's the limit!

Hands-On Learning: We'll equip you with the business know-how you need to succeed. From delivering presentations to mastering teamwork, you'll be ready to tackle any challenge. Get ready to roll up your sleeves and dive into real-world projects. From industry live briefs to collaborative modules, you'll gain invaluable experience and build a network that'll last a lifetime.

Sustainability Matters: Join us in shaping the future of the fashion industry! Explore the United Nations Sustainability Goals, with new concepts around creating a positive planet, and learn how to apply these in real-world settings.

Empowering Futures: Level up your skills and confidence. Whether you're refining your strategies or mapping out your career path, we're here to support you every step of the way.