Fashion Media & Marketing Bachelor of Arts (with Honours) - BA (Hons)

Study fashion communication at the forefront of fashion media and marketing, exploring technology, culture and changing consumer behaviour. Build conceptual, visual and communication skills across imaging, styling, social media and marketing.

Fashion is an evolutionary and multifaceted industry that takes innovations in technology and culture as inspiration. From fashion media and fashion marketing, through to discussions exploring disruptive technology and changing consumer behaviour, this course will place you at the forefront of fashion communication.

This creative and hands-on degree is for students who aspire to work in fashion imaging, styling, social media and marketing. We encourage innovative experimentation in all areas of fashion communication and promotion.

### At a glance

* Degree: BA (Hons) Fashion Media & Marketing

* UCAS codes: 3-year degree NW52 / 4-year extended degree 7BD5

* Typical UCAS points: 104–120

### Course overview

This practice-based, multidisciplinary programme nurtures talented, self-motivated students, enabling you to strategically engage with fashion while focusing on experiential and digital futures.

Our comprehensive Fashion Media & Marketing course enables students to cultivate strong conceptual, visual and communication skills.

### What you’ll learn and how you’ll study

You will explore a broad range of techniques, including photography and moving image, analytics and market research, art direction and styling, social media strategies and trend forecasting.

Strictly for the fashion curious, this course trains students to gather intelligence and insight from the cultural and economic landscape, turning it into exciting multimedia communications for print, digital and campaign design.

### Developing your creative practice in fashion communication

With support from experienced industry professionals and expert technicians, students will transform contextual sources into broadcast media, observing themes such as culture and appropriation, customer behaviour and commodity and business strategies.

Whether aspiring to work in fashion media, fashion marketing, fashion promotion, styling and art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created, this course will futureproof students for success and adaptability in the ever-changing global fashion, lifestyle and beauty industries.

### Why choose this course?

* Drive innovation by exploring future fashion trends, products and their potential impact on consumers.

* Acquire skills that are applicable across various industries, expanding your job opportunities.

* Develop specialist knowledge and a deep understanding of the fashion industry, allowing for better targeting of potential customers and identification of new trends.

* Produce your own fashion publications and industry reports based on the latest insights, exploring opportunities to distribute over digital and print media.

* Learn how to study trend forecasting, develop media campaigns, plan product launches, and implement effective marketing and advertising campaigns.

### Student satisfaction

100% of BA (Hons) Fashion Media & Marketing students gave the best possible response to 16 of the 27 questions in the National Student Survey 2024. A responding student said it was “the best three years of my life”.

### Careers and future opportunities

Career opportunities include: Creative Directors, Art Directors, Fashion Filmmakers, Fashion Photographers, Journalists, Stylists, Content Producers, Social Media Managers, Visual Merchandisers, Trend Forecasters, Buyers, PR and Marketing Coordinators, Brand Managers and Event Managers.