Business Management with Events Management Bachelor of Arts (with Honours) - BA (Hons)

Please note: This course is advanced entry to Year 3 only (depending on your qualifications). Year 1 and Year 2 entry is available via our new Business Management course; N220.

Plan, market, budget for and run business events of all kinds on this Business Management with Events degree. With your specialism in events management, you’ll become a highly employable event organiser in a fast-growing business sector.

Join the events industry - worth £42.3 billion to the UK economy - and work with corporate events planners and agencies who are forecasting a big increase in employment opportunities.

You’ll learn how to organise, market, budget for and execute business events. With your specialism in events management (which also applies to tourism), you will become highly employable across many different types of organisations. This also includes digital events across a variety of platforms.

Outstanding business links and valuable work placements

We put employability at the forefront. By going beyond the classroom and working on projects such as  This includes the Innovation for Global Growth event, a unique opportunity for you to test your employability skills with real organisations. You'll gain a greater understanding of the realities of work, and enhance your CV at the same time. Alongside this, there are work placements and you can apply to study abroad.

By the time you graduate you'll have all the knowledge and transferrable skills needed to thrive in today's work environment.  So whether your ambition is to start your own business, or work for someone else, your skills and expertise will be relevant all over the world.

Scotland’s Top Modern University for Student Satisfaction

Abertay is widely regarded as THE place to come for student satisfaction and high quality teaching. But don't take our word for it:

* Scotland's Top Modern University for Student Satisfaction (The Complete University Guide 2027 and Times Good University Guide 2026).

* UK Top 10 for Student Experience (The Times Good University Guide 2025 and The Daily Mail University Guide 2024).

* Top Scottish Modern University (Guardian University Guide 2026).